With interest rates rising and loan volume falling, a steady stream of borrower business is far from guaranteed. Today, strong relationships that facilitate reliable referral business are vital for loan officer success. And when it comes to referrals, real estate agents still provide the most profitable leads.
Competition is heating up for lenders, and with profitability becoming a struggle in today's market, the way you market your services can make all of the difference. By creating a reliable funnel of leads through strategic marketing, you can guard your business against coming challenges.
The current purchase-heavy market provides a prime opportunity for loan officers to build rapport with agents to earn substantial referral business. A feasible way to earn these referrals is by helping agents field the unique issues presented by today's frenzied market.
Branding is something that's widely neglected by lending institutions, yet it's a vital part of an effective marketing strategy. Use these strategies to boost recognition among your target audience, gain a powerful competitive advantage, increase customer loyalty, and grow your market share.
It can be hard to get started filling your pipeline with referrals. To get your foot in the door and set yourself up for success, make these 5 strategies a part of your weekly routine.
To walk in the shoes of an agent, we interviewed dozens across the country. Then, we compiled the most valuable tips and advice into this ebook to help you build mutually beneficial partnerships based on agent feedback.
With firsthand tips, tricks, and direct quotes from some of the nation’s highest performers, this guide will help you and your lending team create your own daily tactics for massive success.
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