Our Approach

We empower lenders to thrive

Maxwell’s on a mission to continuously innovate solutions for local lenders across America. Here’s how we’re doing it.

Two people that appear to be talking to others in the room. The woman in the foreground is speaking and the man in the background is looking at her.
Three people in an office having a conversation, there are laptops on the table.

Our guiding principles


We created Maxwell only after spending over 1,000 hours speaking with mortgage professionals to understand their goals, challenges, and day-to-day pain points.


We understand the unique opportunities and hurdles lenders face and strive to anticipate solutions that future-proof your business. By applying technology to market challenges, we give you powerful tools to remain competitive even as the industry evolves.


The lending industry works best when the people in the process are empowered by high-tech solutions. We build Maxwell technology to help your most valuable asset—your lending team—thrive.

A better lending process

Technology and innovation are changing lender operations and borrower expectations. Meanwhile, large lending institutions continue to vie for market share. For small to midsize lenders, the competitive landscape feels higher stakes than ever.

At Maxwell, we’re working towards a vision of lending efficiency and unprecedented economic scale for lenders that serve their local communities. We channel our industry knowledge to build products that add measurable improvements to your bottom line and unlock a streamlined lending process. Most importantly, we create tools with you in mind, tailored to your everyday realities and designed to help you grow. 

A part of meeting industry demands is ensuring an optimized process from intake of application to clear to close and beyond. Maxwell’s suite of offerings, including point of sale, loan fulfillment, and secondary market capital solutions, addresses the entire loan lifecycle. Whether used separately or together, these solutions arm lenders with the tools they need to tackle the industry’s challenges of today—and tomorrow.

Stylized screenshot of the Maxwell app showing Prefill my loan application with a start screen and a place for Zip Code and Last 4 SSN.

Maxwell Co-founder & CEO
John Paasonen

“Maxwell solutions are impactful because they enhance the entire mortgage process, giving local lenders their best possible chance to compete.”

—John Paasonen, Maxwell Co-founder & CEO

Point of sale impact


More loans closed per LO


BPS saved in costs per loan


Increase in net income


Days faster to close

Trusted by hundreds of lenders in local communities

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Lending institutions