As a mortgage industry professional, having a website is an essential. Your site can help build your brand, get you referral partners, and of course, drive new customers But there’s a big difference between having just any website and having a great website. If your website is missing key components, like an effective lead form,… Read more »
Mention data security to a mortgage executive and it’s enough to make them squirm. You can’t read the news without seeing a piece about a new security breach, even from some of the world’s most cutting-edge technology companies. Data is the heartbeat of the mortgage industry. Protecting it should be the priority for all organizations,… Read more »
At Maxwell, we’re committed to building strategic, thoughtful partnerships with industry leaders that expand possibilities for lenders in Maxwell. The ability to evaluate and compare product pricing is essential for offering a premium borrower experience, and that’s why we’ve partnered with Optimal Blue® to leverage their product eligibility and pricing API to offer an intuitive,… Read more »
We all know the industry is in a state of margin compression, and will most likely continue to be for the foreseeable future. One of the most important levers in increasing margin is increased productivity. At Maxwell, we’ve witnessed how technology, when used and implemented correctly, can have drastic improvements on a lending group’s… Read more »
It seems like every day I see another article in HousingWire or MBA detailing the case of someone who was caught committing mortgage fraud. The biggest threat right now in the industry might seem like margin compression and increased competition, but don’t sleep on the rising threat of fraud. In 2018, mortgage fraud risk rose… Read more »
Competition is booming for lenders, and with profitability already a struggle in today’s market, how you market your services can make all of the difference. Loan officers wear many hats, the “Marketer” hat chief among them. But while managing your workload, it’s easy to fall behind the marketing curve. We’ve pulled together some best practices… Read more »
The rise of digital mortgage software has gradually revolutionized mortgage lending from end to end, infusing the cumbersome origination process with intuitive digital technology to smooth out the oft-encountered bumps in the road on the journey to home-ownership. However, despite technological innovation, disclosures have continued to present a challenge for borrowers, lenders, and technology vendors… Read more »
2018 has finally come to a close, but don’t let that sigh of relief escape from your lips just yet. It’s been a challenging year for many mortgage lenders, and while the 2019 forecasts look somewhat more promising, many of the issues that affected the mortgage industry this year will persist into the new year.… Read more »
A solid customer experience is built upon a foundation of education, transparency, and communication. Borrowers want to feel like their loan officer is always two steps ahead in terms of prompt, transparent communication. We’ve written about how to communicate more effectively with borrowers, but we wanted to dive a bit deeper into the subject to… Read more »
As we close in on the end of the year and reflect back on 2018, there are a number of lessons to be learned. 2018 has proved to be more difficult for mortgage lenders than anyone anticipated or prepared for. The severe margin compression at the start of the year—felt most dramatically in Q1, with… Read more »