I’ve said it before, I’ll say it again: the mortgage industry tends to be behind the curve when it comes to marketing. And that’s putting it gently. As a marketer with a software background, I am regularly baffled by some of the websites and ads I see in the mortgage industry. And look, I get… Read more »
As innovators rapidly enter the mortgage industry, there is a question that lingers in the mind of every originator, processor and underwriter: “Will a machine replace me?” Many of the Silicon Valley startups that splash the Wall St. Journal headlines believe that loan officers, processors, and underwriters will disappear. SoFi has proudly proclaimed that their… Read more »
To be a successful loan officer, you have to be a successful salesperson. Improving your sales skills will help you stand out in a competitive market, connect with the most desirable borrowers, and, ultimately, crush your sales goals! Though you may not feel you have time for intense sales training, there are plenty of resources… Read more »
Here at Maxwell, we try to be pretty hands-off on our blog and in our content when it comes to talking about our product. That’s because we want our content to be valuable to mortgage lenders writ large, not just lenders who would be a good fit for our product. However, it’s important to occasionally… Read more »
Episode 2 of Clear to Close is here, just in time to queue up before the chaos of holiday travel ramps up! In episode 2, I join Alan and Bryan on mic to talk all things mortgage marketing. Bryan brings his experience marketing in the mortgage industry to the table while Alan and I offer… Read more »
If anyone understands real estate agents, it’s Homelight; Homelight’s software helps homebuyers find the right real estate agent to meet their needs. We wanted to know more about what real estate agents look for in a lender, so we brought in Homelight’s Lauren Stevens to dish about the top mistakes loan officers make with real… Read more »
As the content manager here at Maxwell, I’m always eager to find new ways to captivate your attention and challenge you to think about things differently. Though I’m a writer by trade and a visual learner to boot, my 30-minute daily walking commute has fostered my obsession with podcasts because the format challenges my brain… Read more »
Maxwell is proud to announce our new partnership and integration with Fannie Mae® including the availability of Desktop Underwriter (DU) approvals within the platform. Without leaving Maxwell, lending teams can receive DU results in seconds and, leveraging Maxwell’s FlexLetter tool, issue a pre-approval letter. This new release further simplifies a lending team’s day by reducing… Read more »
According to PwC, 50% of borrowers will not use a mortgage lender again (or will discourage others from using that lender) if they have a negative experience. As we all know, that type of user behavior is powerful and can have a dramatic impact on your business. We looked to some world-renowned, customer-service-oriented companies to… Read more »
Not all leads are created equal. Your business health depends on picking the right ones to nurture and eventually convert. It is all too common to hear from loan officers that they spend too much time with paperwork and administrative minutiae, valuable time that would be better spent nurturing the relationships at the heart of… Read more »