Maxwell Launches Blueprint Builder, Enabling First-of-Its-Kind Configurability for Mortgage Point-of-Sale Workflows

In today’s highly competitive mortgage marketplace, customizing workflows and borrower experience is crucial to differentiation

Maxwell’s Blueprint Builder makes Maxwell the only point of sale that offers lenders tailored workflows and integrations to boost efficiency and drive a stand-out borrower experience

DENVER, Colorado. March 12, 2024. Maxwell, the leading mortgage fintech solutions platform, today announced the launch of its Blueprint Builder, a first-of-its-kind feature that allows lenders to fully customize point-of-sale workflows, business rules, and user experiences. The Blueprint Builder is a new option within Maxwell Point of Sale that enables lending organizations to stand out from the competition and drive efficiency gains with a differentiated mortgage experience.

Extreme macroeconomic challenges over the past several years have made the marketplace ever more competitive for mortgage lenders. Since 2021, U.S. mortgage origination volumes have dropped nearly 70%, increasing the need for differentiation as lenders fight to win business and improve their operations. Lenders need not only peak efficiency but also a best-in-class borrower experience that drives consumers through their conversion funnel. Often, off-the-shelf point-of-sale solutions are not sufficient to maximize hard-won market share—yet up until now, the ability to customize technology to unique lending business needs hasn’t existed in the marketplace. 

With the industry-first configurability of Maxwell’s Blueprint Builder, lenders can define workflows and business rules for any mortgage product, including construction loans, manufactured home loans, home equity loans, bridge loans, and more. Triggers and business rules can be configured to align the borrower experience to operations processes, such as credit score-based rules, and support multiple business units or channels, including retail, D2C, and wholesale. 

“Mortgage lending is complex, and many processes sit outside the established boundaries of off-the-shelf point-of-sale products,” says John Paasonen, Maxwell Co-founder & CEO. “In the current environment, a rigid, static technology stack can prove fatal. Maxwell’s Blueprint Builder provides first-of-its-kind configurability, allowing lenders to adapt their digital experience to the workflows that they know work best across all their products and channels without hiring developers.”

Beyond its built-in flexibility, Maxwell’s Blueprint Builder also features more than 60 third-party integrations, allowing lending teams to seamlessly connect with other vital pieces of their workflow, from credit to verifications to pricing to disclosures. Additionally, Maxwell offers bundled partner integrations that reduce the costs of third-party services such as VOA, VOE/VOI, eSign, and eClosing. Lenders can choose to integrate and configure as many of these products, services, and processes as their organization requires.

Since launching in 2016, Maxwell has scaled rapidly to become the only provider offering the full suite of technology and services a mortgage lender needs to run a profitable business, from the loan application to the back office and capital markets. Today, Maxwell makes the mortgage experience more seamless and efficient for over 300 mortgage lenders, banks, and credit unions on its platform and the hundreds of thousands of homebuyers they serve every year. Lenders who use Maxwell close loans 13 days faster, and their loan officers close over 40% more loans per month.

About Maxwell

Maxwell provides America’s lenders with forward-looking technology and solutions for the entire mortgage origination process, from the loan application to the secondary market. Backed by a deep bench of industry expertise, Maxwell’s offerings enable lenders to stay ahead of the competition while improving their margins. Each day, Maxwell powers over 300 mortgage lenders, banks, and credit unions to serve tens of thousands of homebuyers with a modern lending experience. Lenders on Maxwell close loans more than 13 days faster and their loan officers each close over 40% more loans per month. 

Founded in 2015, Maxwell is a member of the Mortgage Bankers Association and is proud to be built in Denver, Colorado. Since 2017, it has been named one of the most innovative companies in real estate by HousingWire Magazine, recently ranked as a fastest-growing company in the U.S. on the Inc. 5000 list for the third year running, and was named a fastest-growing tech company in Colorado by Deloitte Fast 500 for two consecutive years.

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