Winning Agent Business: The Lender’s Guide to a Strong Referral Network
As a mortgage lender, your reputation precedes you. How you build that reputation can be the factor that dictates your success. In today’s volatile market, a steady stream of referrals means the difference between maintaining a pipeline and scrounging for leads. And as we move towards market recovery, a robust book of business will serve as an invaluable tool to take full advantage of profitable opportunities.
Real estate agents still hold the keys to the referral kingdom. To create this eBook, we interviewed agents and broker-owners across the country to get their perspective and dissect the implications for mortgage lenders. The result is firsthand advice to help you better network to create a strong funnel of referral leads.
In this eBook, you’ll get:
- Firsthand accounts from real estate agents on how lenders can earn more referral business
- The 4 qualities real estate agents value in their lending partners
- Agent networking dos and don’ts
- 5 ways to become a go-to lender for real estate agents
“Loan officers and agents make better co-conspirators than competitors, if you can just break down that wall of skepticism and preconceived notions separating you.”