Maxwell’s Mini-Guide to Surviving Today’s Big Housing Market Reset
Is your lending business prepared for the market reset? To thrive, lenders need a fresh game plan driven by home buyer trends, creative lead generation, and insightful data.
We put this guide together to help you refresh your thinking for the market ahead: Now is the time to abandon strategies that worked in past cycles and embrace innovative thinking.
To create this piece, we pulled together insight from mortgage experts—including Maxwell Co-founder & CEO John Paasonen, mortgage industry veteran Rob Chrisman, theLender Co-founding Partner & EVP Chris Ledwidge, and more. Our hope is that their advice helps drive fresh leads, new borrower business, and renewed success as the market turns a corner.
From this eBook, you’ll learn:
- 3 key tips to help your lending business fill its pipeline with new leads, taking into account fast-changing marketplace trends
- The borrower segments that are still rising in the housing market—and ways to better connect with these audiences
- How to better leverage data to avoid analysis paralysis and make confident business decisions
- Why serving more markets, including affordable locales, will be invaluable to winning borrower business as the market continues to evolve
“The next five years likely won’t be anything like the last five years. Forward-thinking lenders will use this time to rethink their lead funnels and better understand the changing market.”