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Maxwell’s Mini-Guide to Surviving Today’s Big Housing Market Reset
Is your lending business prepared for the market reset? To thrive, lenders need a fresh game plan driven by home buyer trends, creative lead generation, and insightful data.
We put this guide together to help you refresh your thinking for the market ahead: Now is the time to abandon strategies that worked in past cycles and embrace innovative thinking.
To create this piece, we pulled together insight from mortgage experts—including Maxwell Co-founder & CEO John Paasonen, mortgage industry veteran Rob Chrisman, theLender Co-founding Partner & EVP Chris Ledwidge, and more. Our hope is that their advice helps drive fresh leads, new borrower business, and renewed success as the market turns a corner.
From this eBook, you’ll learn:
- 3 key tips to help your lending business fill its pipeline with new leads, taking into account fast-changing marketplace trends
- The borrower segments that are still rising in the housing market—and ways to better connect with these audiences
- How to better leverage data to avoid analysis paralysis and make confident business decisions
- Why serving more markets, including affordable locales, will be invaluable to winning borrower business as the market continues to evolve
Maxwell’s Mini-Guide to Surviving Today’s Big Housing Market Reset
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“The next five years likely won’t be anything like the last five years. Forward-thinking lenders will use this time to rethink their lead funnels and better understand the changing market.”
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