The 2024 Lender Playbook: 4 Tips to Drive Profitability in a Recovering Market
The key to success in 2024 will lie in your ability to remain agile, deliberate, and borrower-focused. If you build flexibility into your business, you’ll capture market share without overextending your resources. If you leverage data to guide your decisions, you’ll improve efficiency in your processes and improve your margins. And if you recommit to a top borrower experience, you’ll set yourself apart as a go-to lender at a time when home buyers need support most.
As we wade into the exciting, yet uncertain territory of 2024, it’s vital to bulletproof your business with resilience. To create this guide, we asked tenured Maxwell leaders their thoughts on the market—and their best tips for taking advantage of a changing market. Here’s what they said.
From this eBook, you’ll learn:
- The reasons why 2024’s path to market recovery won’t be linear, including how this year’s election could impact interest rates
- How to ready your lending business to capture intermittent volume as it reemerges without the burden of fixed costs
- Why access to real-time data insights will be a major differentiator in 2024—and how lenders can gain those analytics cost effectively
- The game-changing benefits of reinvesting in borrower relationships at a time when home buyers need lender support most
“To succeed in 2024, lenders need to prepare for an uncertain year of growth and non-growth periods. They should be asking themselves: How can I capitalize in both environments quickly while protecting my bottom line?”