Maxwell Named to Prestigious Inc. 5000 List for Fourth Consecutive Year
The past year was tough for both lenders and home buyers. With elevated interest rates, limited inventory, and rising costs, profitability became increasingly uncertain for many lending businesses. In the midst of these ongoing challenges, Maxwell strived to add value to its solutions and services. Through strategic acquisitions, steady improvements to technology, and a partnership-first approach, we’ve been able to help our lender customers weather the storm—ultimately driving growth that landed us on the prestigious Inc. 5000 list for the fourth year running. Maxwell was ranked 3,275th fastest-growing company overall, 193rd fastest-growing financial services company, and 91st fastest-growing company in Colorado.
The technology, services, and partnership lenders need
Over the past year, we set our strategy with a simple mission: to provide game-changing solutions and services that would allow lenders on our platform to thrive despite the market cycle. We pursued this goal through a several initiatives:
We pursued two major acquisitions that successfully resulted in major benefits to Maxwell and the lenders it serves.
In May, Maxwell acquired LenderSelect, a division of Blue Ridge Bank, which provides access to the capital markets for hundreds of banks, credit unions, and independent mortgage banks. Then, in September, Maxwell acquired Revvin, a digital mortgage platform focused on customizable workflows. With these acquisitions, Maxwell grew its market reach while adding key features and functionalities to help lenders enhance their margins.
We invested in forward-looking technology to give our lender customers a competitive advantage.
As an example, Maxwell’s AskMax is an AI-driven feature that offers fast, digestible insights based on real-time data. By leveraging AI, AskMax delivers instant answers in a familiar search interface. Queries can be made around sales, operations, and financial metrics spanning a lender’s entire business. Results are delivered instantly in shareable formats, accompanied by charts and graphs when appropriate. Tools like these allow lenders to make data-backed decisions, keeping ahead of the market with improved efficiency and borrower experience.
We flexed our business to support our lender base in any way possible.
Over the past year, we routinely got on the phone, hopped on a plane to visit customers, and did whatever it took to ensure Maxwell clients maximized the value they received. We also educated customers on the value of technology in driving efficiency and expanding their business lines, especially in preparation for the coming market uptick.
Through our efforts, we were able to drive growth despite a volatile market—and more importantly, we were able to improve outcomes for our lender partners.
“We are absolutely thrilled to be recognized for the fourth year in a row as one of the fastest-growing companies by Inc. 5000,” said John Paasonen, Maxwell’s Co-founder and CEO. “The housing market has undergone a major reset over the last two years. Despite that, Maxwell continues to grow and take market share by enabling mortgage lenders to lower costs, convert more prospective homebuyers to borrowers and deliver a best-in-class mortgage experience. As we say around here a lot, ‘Let’s go!'”
Delivering value in every market
As the market continues to evolve, bringing new challenges and opportunities to the lenders we serve, we look forward to continuing to build and hone the solutions and services that have fueled Maxwell’s growth to this point. Now, as rates begin to descend and volume starts to return to the market, the industry is finally seeing the beginnings of true recovery. We can’t wait to drive Maxwell’s next year of growth by helping lenders on our platform capitalize on the major opportunity poised to surface in coming months.