Maxwell Co-Founders Named to Inman’s Best of Finance List for the Second Year in a Row as AI Innovation Takes Center Stage
We’re thrilled to share that John Paasonen, Co-founder and CEO of Maxwell, and Rutul Davé, Co-founder and CTO, have once again been recognized on Inman’s 2025 Best of Finance list. This annual list celebrates leaders who are transforming the future of real estate finance—and John and Rutul’s inclusion reflects Maxwell’s continued momentum and impact.
As the housing industry navigates a complex economic landscape, both John and Rutul have continued to push boundaries, building technology that helps lenders stay competitive, reduce costs, and deliver standout borrower experiences. Their efforts have centered around accelerating AI across mortgage origination, empowering lenders with faster, smarter processes.
Driving Innovation Through AI and Automation
Over the past year, Maxwell has introduced cutting-edge solutions that redefine what is possible in mortgage technology. Most notably, the team launched QuickPricer, an automation tool that gives loan officers the ability to generate accurate, real-time pricing scenarios with just a few clicks—drastically speeding up the quote-to-close cycle and improving borrower engagement from day one.
John and Rutul are guiding Maxwell’s product strategy toward tools that directly impact lender margins. In 2025, Maxwell’s platform added even more AI capabilities within Maxwell Point of Sale, enabling a fully configurable experience where lenders choose how and where AI supports their team—whether it’s smart document intake or task automation.
“These innovations reflect our mission to equip lenders with technology that doesn’t just look good, but actually works—reducing cost per loan, speeding up workflows, and helping them win more business,” said John. “Being named to Inman’s list is a tribute to the relentless focus of our team to make lending better—smarter—for every Maxwell client.”
Human-Centered AI That Builds Trust
Rutul’s vision for AI in mortgage has remained clear: AI should augment, not replace, lending professionals. Under his leadership, Maxwell’s engineering and data teams have developed tools like AskMax, an AI assistant within Maxwell Business Intelligence that delivers instant answers to operational questions using real-time data—empowering users across roles to act faster with confidence.
In 2025, AskMax and other AI features have evolved to work in context, learning from each lender’s behavior to surface tailored recommendations, catch document issues before they create delays, and help teams stay ahead of bottlenecks. This philosophy of AI as a co-pilot is at the heart of Maxwell’s platform.
“I’m proud of what our team has built—and of how we’re approaching AI not just as a buzzword, but as a practical solution to real problems lenders face every day,” said Rutul. “Our tools learn from the way our customers lend, and that’s what makes them so powerful. We’re building AI that understands mortgage, supports compliance, and makes life easier for the people doing the work.”
Building the Future of Mortgage, One Innovation at a Time
This recognition from Inman underscores the impact that thoughtful, scalable innovation can have in a challenging market. Whether it’s through AI-driven document classification, automated borrower guidance, or customizable workflows, Maxwell continues to give lenders an edge with tools that are flexible, fast, and proven to deliver results.
As we head deeper into 2025, the entire Maxwell team is committed to helping lenders thrive—through every market cycle and every loan file.
Want to learn more about the AI technology John, Rutul and the Maxwell team have created? Click here to schedule a call with our team.
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