Your borrowers matter. And in a changing market, they matter more than ever. Now, stealing share, and therefore winning the hearts and minds of borrowers, is the key to success. Increasingly price and product flexibility matters less to borrowers than customer experience. But just how valuable is “borrower satisfaction?”
In this overview, we’ve pulled together research that highlights the central drivers of borrower satisfaction. And more importantly, we highlight change tactics and a structured methodology to quantify the business case for creating happy borrowers.