As a lender, you knew the profitability of 2020 couldn’t last. But is your business prepared to weather today’s cooling market? Here are a few actionable steps that mortgage executives should follow to improve loan officer productivity and increase profitability.
Better access to homeownership means better outcomes for the American public at large. But it also means future-proofing your lending business for years to come. Here’s how to start building your pipeline.
To fuel growth and market advantage, you need the right people. In fact, attracting and retaining originator talent is one of the keys to competing in the mortgage industry today. Here’s how.
With their local relevance, presence, and relationships, community lenders hold competitive advantages that big, online-only lenders lack.
The news is in: Federal Housing Finance Agency (FHFA) Director Mark Calabria is out. Let’s look at how he influenced Fannie and Freddie—as well as the entire mortgage industry—in his time as director.
According to the newly released State of the Nation’s Housing 2021 report from the Joint Center for Housing Studies (JCHS) of Harvard University, steps the government has taken to ease financial hardship during the pandemic have helped. Still, the way that support has helped varies widely among different demographics.
As we hurtle back towards a semblance of normalcy in the events space, now is a great time to reconsider the conference model. Here’s what we learned from NEXT Mortgage Events Co-founders Jeri and Molly about how to create better events in the mortgage industry today.
The current purchase-heavy market provides a prime opportunity for loan officers to build rapport with agents to earn substantial referral business. A feasible way to earn these referrals is by helping agents field the unique issues presented by today’s frenzied market.
Branding is something that’s widely neglected by lending institutions, yet it’s a vital part of an effective marketing strategy. Use these strategies to boost recognition among your target audience, gain a powerful competitive advantage, increase customer loyalty, and grow your market share.
Gradually rising mortgage rates have dampened refinancing volume this year. But is the refi boom really over? Fannie Mae just revised its 2021 forecast last week. Here’s what’s changed.
NEW: Maxwell’s Sidelined Home Buyer Report | Download now