- Why Maxwell?
The mortgage industry continues its dramatic shift into a purchase-heavy market and along with it, a decline in profitability for many lenders across the U.S. Longer cycle times, lower refinance volume, and increasing costs to compete for borrowers are a recipe for even tighter margins going forward.
The good news is that by focusing on the right metrics and tactics to increase margins, lenders can set themselves up for profitable growth in the years to come. Top-performing lenders have a structured approach to their business, adjusting revenue mix wisely, concentrating spend behind their most profitable producers, and taking a deliberate approach to technology investments. We unpack three focus areas, validated by industry thought leaders and studies, to put your lending business on a path to stronger profitability as the market shifts.