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Maxwell Single Women Home Buyer Report
We created this exclusive report based on a survey of 1,000 respondents to dig into the goals, challenges, intentions, and stories of single women home buyers—an expanding share of borrowers who now transact almost a fourth of home loans.
Despite their rise as home buyers, women who take on mortgages solo tend to feel uneducated about loans and dissatisfied with the lending process. Want to become the go-to resource for this growing segment? Dig into the findings from our report to learn how to connect with and cater to this key borrower demographic.
From this report, you’ll learn:
- The reasons single women home buyers are growing faster than their male counterparts to now represent 22% of the market
- How this determined group is finding ways to get on the property ladder despite fluctuating interest rates, inventory challenges, and long-standing beliefs that marriage is a prerequisite for a mortgage
- The interesting demographic makeup of these buyers, of which 39% identify as Black, Hispanic, Latino, Asian, or multiracial—compared to 21% of men
- The lending preferences of this group, which tends to choose local lenders far more than single men buyers
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“Lenders who want to connect with the next generation of borrowers and facilitate homeownership in the communities they serve will be wise to cater to this rising segment.”
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