Your brand. Your voice. Your process.

The features you crave with the flexibility you deserve.

We let you take all the credit


Maxwell’s white label option lets you offer a fully integrated borrower and loan officer experience without taking the spotlight off your brand. You get Maxwell’s array of features with the ability to brand the Maxwell experience with your logo and favicon, host it on your own domain, and even brand the platform to promote your differentiation.

Your customized loan applications


Maxwell’s loan application is designed to increase completion rates. Our smart 1003 dynamically adjusts to your borrower’s answers to reduce complexity and ensure you get only the information you need from them. Customize your loan application with as many or as few questions as you desire. From a quick pre-qual to a full 1003, the choice is up to you.

Let your loan officer shine


According to PwC, loan officers are the single largest driver of positive borrower satisfaction — a sentiment we firmly believe in at Maxwell. We want your loan officers to be able to delight and satisfy their borrowers while infusing the origination process with their own personality and expertise. All communication, messaging, and welcome emails are 100% customizable to your team.

Reimagine your loan application with ApplyID™ API


Access an expansive network of data providers with one single API connection. Maxwell’s ApplyID™ API utilizes tech-enabled lenders and lead networks to pre-populate loan application data and develop new customer intelligence capabilities. This new experience enables users of all sizes to dramatically streamline the lengthy loan application process by leveraging the API’s intelligent data-collection technology.

Our API, your way


Our flexible API has endpoints to support event reporting and exchange information with other systems, such as your CRM or customer database. Our API supports both pull and push data connections to Maxwell, letting you harness the power of Maxwell in the most impactful way for your business.

Want to learn more about Maxwell and our flexible platform? Schedule a customized demo with our team.