The current purchase-heavy market provides a prime opportunity for loan officers to build rapport with agents to earn substantial referral business. A feasible way to earn these referrals is by helping agents field the unique issues presented by today’s frenzied market.
Branding is something that’s widely neglected by lending institutions, yet it’s a vital part of an effective marketing strategy. Use these strategies to boost recognition among your target audience, gain a powerful competitive advantage, increase customer loyalty, and grow your market share.
Gradually rising mortgage rates have dampened refinancing volume this year. But is the refi boom really over? Fannie Mae just revised its 2021 forecast last week. Here’s what’s changed.
As the economy recovers, forbearance programs and unemployment benefits will come to an end. What will happen to borrowers and the housing market?
A new report from Redfin details just how many records 2021’s market has already broken. To get a better understanding of today’s extreme market, let’s take a look at some of its staggering metrics and their implications.
Digital marketing is a game-changing way to fill your loan pipelines with leads in today’s market. These 5 strategies will help dominate your market.
From the start, we’ve held an unwavering commitment to company culture and values at Maxwell. Our values have helped us achieve a workforce that was hard to imagine a year ago. Now it’s time for us to introduce another important element of our culture: the Maxwell Operating Principles.
Has Biden held his promises so far when it comes to housing? On the campaign trail, Biden made many proposals related to the mortgages industry. Let’s see where Biden stands in delivering on those promises 100 days in.
Digital mortgage technology is poised to disrupt lending in a way that benefits both the borrower and the lender. By taking note of current trends, lenders can unlock greater potential––and greater profitability––in the digital mortgage marketplace.
Homeownership will shift dramatically over the next two decades, says a new report from Urban Institute. In fact, families of color are expected to be the only group of homeowners to see net growth over the next two decades.