Mortgage Content Marketing 101

content marketing

If you’re reading this blog, there’s a good chance this isn’t your first experience with Maxwell’s content. If you’re new here, hi! I’m Chelsea, the Content Manager here at Maxwell. I manage all of the research, writing, editing, and design for our marketing content (our primary bread and butter is eBooks, blogs, and our podcast… Read more »

4 Ways to Win the War for Originator Talent

originator talent

To fuel growth and market advantage, you need the right people. In many ways this has become one of the key dimensions of competition in the mortgage industry today. The most recent STRATMOR Group data on originator turnover found 30% annual turnover among residential mortgage originators — that means that for every 10 people you… Read more »

Will A Machine Replace You? The Future of the Loan Officer in the Digital Age

As innovators rapidly enter the mortgage industry, there is a question that lingers in the mind of every originator, processor and underwriter: “Will a machine replace me?” Many of the Silicon Valley startups that splash the Wall St. Journal headlines believe that loan officers, processors, and underwriters will disappear. SoFi has proudly proclaimed that their… Read more »