Press Release – Maxwell Co-founder & CEO John Paasonen Honored with HousingWire Tech Trendsetter 2020 Award


Maxwell Co-founder & CEO John Paasonen Honored with HousingWire Tech Trendsetter 2020 Award

DENVER, Colorado. Dec 2, 2020—Leading digital mortgage platform and fulfillment provider Maxwell Financial Labs, Inc. just announced that its Co-founder and CEO John Paasonen has been named a 2020 HousingWire Tech Trendsetter winner.

Throughout his career, Paasonen has created a track record of building and growing businesses. When he became dissatisfied with the inadequacies of the mortgage process as a homebuyer, he set out to create technology to empower the lending team rather than replace it. Specifically, Paasonen sought to help small to midsize lenders become more efficient and access economies of scale normally only available to large players.

Since co-founding Maxwell in 2015, Paasonen has grown the company to more than 150 employees serving over 250 community lenders. Under his leadership, the Maxwell platform now facilitates over $6 billion in loan volume per month, helping its customers enhance the borrower experience by closing loans 45% faster than the national average. In May 2020, he spearheaded the launch of the Maxwell Fulfillment Platform, a powerful new benefit for customers that offers onshore processing, underwriting, and closing talent at offshore pricing. For his contributions at Maxwell, he has earned accolades such as PROGRESS in Lending’s Thought Leader Award and HousingWire’s 2019 Rising Star Award.

Today, Paasonen remains committed to Maxwell’s mission of expanding access to homeownership through simple and more intuitive mortgage lending. By setting the strategic direction and product vision for Maxwell, Paasonen keeps the company laser focused on the things that matter to lenders—reducing turn times and underwriting touches, improving team communication, and simplifying the tech stack to help close loans more quickly.

“I’m deeply honored to be recognized by HousingWire for the Trendsetter Award,” said Paasonen. “Our industry is in the midst of a transformation driven by AI and automation, shifting demographics, and an unprecedented macroeconomic environment. Along with my peers on this award list, I’m eager to serve our hundreds of lender customers as they navigate their businesses through these changes.” 

HousingWire’s 2020 Tech Trendsetters celebrates product and technology leaders who have been indispensable in bringing innovative tech solutions to market for housing industry clients. Similar to the HousingWire Tech100, Tech Trendsetters recognizes the people that drive innovation for their mortgage and real estate clients.

“Our Tech Trendsetters Award recognizes a group of leaders who were critical to the outstanding performance of housing and real estate during this pandemic, finding innovative solutions when everything changed on a dime,” said HousingWire Editor in Chief Sarah Wheeler. “We’re very proud to celebrate their achievements and honor the impact they’ve had at such a crucial time.”


Maxwell empowers mortgage lenders to be more connected, productive and successful by intelligently automating their team’s workflow with homebuyers and real estate agents. A four-time HW Tech 100 winner, Maxwell’s digital mortgage platform leverages proprietary algorithms built on its network of data across hundreds of thousands of loans to enable lenders to accelerate the mortgage lending process from application to closing. Today, hundreds of lenders across the United States use Maxwell’s point-of-sale to originate $6 billion in mortgage loans each month at a cycle time 45 percent faster than the national average. Founded in 2015, Maxwell is a member of the Mortgage Bankers Association and a preferred partner of The Mortgage Collaborative. The company is proud to be built in Denver, Colorado.

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