Competition is heating up for lenders, and with profitability becoming a struggle in today's market, the way you market your services can make all of the difference. By creating a reliable funnel of leads through strategic marketing, you can guard your business against coming challenges.
The mortgage industry has been historically behind the ball when it comes to both meeting customer expectations and embracing rapid change, particularly when it comes to technology. As borrower needs... Read more »
In part 1, we looked at the history of redlining and how that propagated discrimination in the housing industry that persists to this day, with African-Americans disproportionately kept out of... Read more »
In his book, The Tipping Point, Malcom Gladwell examines how change happens incrementally, leading towards a ‘tipping point’ where all those little changes cascade into one big movement of change.... Read more »
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